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SEO

This has been a fun week. I learned how to optimize my site for search engines and a little more about google analytics. In the first half of the week, I ran an analysis on Woorank that ranked my site and gave me suggestions on how to improve it. I learned that adding...

Social Media Goals

This week, I learned about social media SEO and networking. I applied what I learned by creating a social media plan for my business and by brainstorming content I could share on social platforms that are relevant to my customers. This whole course has been...

ROI and Optimizing Ads

This week has been one of the most confusing of the semester. We started the week out learning about return on investment and how to install conversion tracking on our websites and finished up the week by discussing how to optimize our ads. The most important thing I...